Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave

Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave

Details

Author(s)
Adam Alter
Format
Paperback | 272 pages
Dimensions
129 x 198 x 19mm | 254g
Publication date
02 Oct 2014
Publisher
Oneworld Publications
Publication City/Country
London, United Kingdom
Language
English
ISBN10
1780745834
ISBN13
9781780745831
Bestsellers rank
46,723

Description

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing.

Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
We're more likely to be critical if we write in red rather than green biro
Your first report at school can determine your future career

Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.


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