Changing Minds : The Art and Science of Changing Our Own and Other Peoples Minds

Changing Minds : The Art and Science of Changing Our Own and Other Peoples Minds

Details

Author(s)
Howard Gardner
Format
Paperback | 272 pages
Dimensions
140 x 211 x 18.8mm | 270g
Publication date
12 Sep 2008
Publisher
Harvard Business Review Press
Publication City/Country
Boston, MA, United States
Language
English
Edition Statement
First Trade Paper Edition
ISBN10
1422103293
ISBN13
9781422103296
Bestsellers rank
123,674

Description

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.


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