Losing My Virginity : How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Losing My Virginity : How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Details

Author(s)
Sir Richard Branson
Format
Paperback | 588 pages
Dimensions
134 x 203 x 35mm | 472g
Publication date
07 Jun 2011
Publisher
Random House USA Inc
Imprint
Random House Inc
Publication City/Country
New York, United States
Language
English
Edition Statement
Updated
Illustrations note
1 8-PAGE B&W INSERT INSERT TO PRINT AS PART OF TXT
ISBN10
0307720748
ISBN13
9780307720740
Bestsellers rank
9,396

Description

The unusual, frequently outrageous autobiography of one of the great business geniuses of our time, Richard Branson. In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including: - Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe - Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins - Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment - Swimming two miles to safety during a violent storm off the coast of Mexico - Staging a rescue flight into Baghdad before the start of the Gulf War And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.


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